E-campus Event Booth
INTRODUCTION
E-campus was designed as a digital booth used at large medical events that promotes digital services through relaxed, intuitive and fun activities through highly informative content. Its main purpose is to additionally educate visitors during the lecture breaks in an easy and joyful way.
MY ROLE
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Service Design of the innovative Digitial Services campus on-site;
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Supervision of particular artwork and quality control of the printed panels;
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Production of sponsored content, communication with audio-video team of the venue for the proper display;
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Managing video and photo documentation of the E-campus;
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Managing the Learning Quest, designing related materials and coordination;
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Interviewing visitors regarding their experience of all interactive activities offered.
This is the unique opportunity when the Users of our system, whom we've been tracking online, appear physically as Customers. This occurs every year at this event and is always precious for the purpose of observing User behaviour in regard to new services and interview them for feedback.
SITUATION
WHAT WE NEEDED TO ACHIEVE
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Engage the audience more intessively and efficiently
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Bring more educational content to the lobby area
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Innovate over some standard services
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Promote the client's platform on-site as per request
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Provide visitors with experience that would feel like a "Disneyland Journey"
CHALLENGES
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Short deadline for all the planned activities
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Enhancing visitors' educational experience after them already having attended long blocks of lectures, without them being exhausted
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Most of the audience is not quite into too much of an innovation
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Motivating visitors to perform all the Learning Quest activities so that the E-campus reaches its full capacity
"Islands" - Various content that motivates visitors to check out different stations
1
Visitor passes through event registration and receives the Learning Quest flyer
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Learning Quest flyer informs visitor about the E-campus activities and guarantees promotional T-shirts if they manage to fulfill certain tasks (visiting E-campus islands and participating in educational services)
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During the lecture breaks visitors visit E-campus islands and receive approval stamps in a dedicated field on a flyer
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When visitors collect enough stamps, they go to the dedicated desk to pick-up promo T-shirts they "earned"
E-CAMPUS LAYOUT
"Islands" - Various content that motivates visitors to check out different stations
IMPACT
Measured by the follow-up Survey
On Users:
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Users appreciated getting a T-shirt branded with the platform they like and rely on in they everyday work;
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Users liked the structured character of the E-campus area and that they could choose the activities they were most interested in;
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Interactive screens with educational content made the strongest impact on Users' attention.
On Business:
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Client was satisfied with the concept and the educational services that were attended without dissipating visitors' attention from event lectures;
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Client expressed a willingness to repeat the experience;
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Sponsored screens made a significant impact on the business.
